Client Stories Campaign

The Client Stories Campaign highlighted the real-life impact of Beverly Bootstraps within the community. By transforming client stories into digital assets, I created a campaign that built awareness, deepened donor engagement, and drove stronger fundraising outcomes.

Photography

Beverly Bootstraps offers a multitude of community support programs from food drives, education, holiday gift drives, etc. Using my Nikon D3200 I captured some of these programs in action to showcase the behind the scenes of the nonprofit, and the hard work and passion that goes into improving the community.

Social Media

To promote the thrift store at Beverly Bootstraps, I used my iPhone and Adobe Premiere Pro to film and edit short form video content to be posted on TikTok and Instagram. The videos were designed to showcase the daily promotions, curated sections, and unique finds while driving engagement and encouraging community support through creative storytelling.

Here is an event poster I designed and created to promote the thrift store and their participation in the Downtown Winter Market hosted by Beverly Main Streets. This poster was adapted and used across multiple social platforms to effectively communicate the details of the event.